The latest technology company to join the IPO bandwagon is e-commerce optimization company ChannelAdvisor. The S-1, filed with the SEC today, indicates that ChannelAdvisor could raise as much as $86.25 million in an offering (but this is a placeholder amount).
ChannelAdvisor provides cloud-based e-commerce software that allows retailers and manufacturers to advertise and list products on Amazon, Google, eBay, Facebook and more. The company’s offerings include automation, analytics and optimization. Users can manage product listings, inventory availability, pricing optimization, search terms, data analytics and other critical functions across sites.
Customers include Eddie Bauer, Ann Taylor, Jockey, Dell and eBags. In 2012, the company said customers processed more than $3.5 billion in gross merchandise value via ChannelAdvisor.
From 2010 to 2012, the company’s revenue increased from $36.7 million to $53.6 million. The company posted losses of $4.6 million, $3.8 million and $5 million in 2010, 2011 and 2012, respectively.
Founded in 2001, the company has raised $75 million from eBay, New Enterprise Associates, Kodiak Venture Partners and a number of others.