Tableau Software in Seattle recently released a new data visualisation platform with new APIs. But it wasn’t in the cloud and we were, er, unimpressed. Meanwhile, Ducksboard in Spain is trying to disrupt the space with its own real-time dashboard for tracking internal metrics and web services. But now there’s a new kid on the block which might just overtake both of these players as is aiming specifically at the marketing community. Captain Dash has come out with an iOS app to compliment its existing Windows 8 application. So it seems to be coming from the right angle, given its apps and cloud focus.
Leveraging Hadoop and cloud architecture, the platform connects to Facebook, Twitter, Foursquare, Google Analytics, and Atlas. The user can then track KPIs and metrics and track social, web traffic, sales, marketing spending etc. They then create multiple dashboards with multiple sets and fill them with the metrics that are important to the business.
The app is “freemium”, therefore free to connect up to 20 data sources. Any user can have a comprehensive view of their social activity on Facebook, Twitter, Foursquare, and other networks. Once 20 sources are reached, an upgrade is needed to continue exploring.
Along with all the usual customization things you’d expect Gilles Babinet, chairman and co-founder, says the new apps are based on the idea that “an easy user experience and the notion of synchronization are revolutionizing the multi-channel approach”.
The company was founded in 2010 by Babinet and Bruno Walther and boasts approximately 30 employees split between Paris and Tunis, in Tunisia. Babinet has led multiple startups with exits such as Musiwave, while also heading the Digital Agenda in the European Commission. Cofounder Walther was previously the President and CEO of OgilvyOne Worldwide.
The startup has raised €1.4M from both iSource Ventures and personal founder capital.