Moniker Looks To Crowdfunding To Create A Custom Guitar Business

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Austin-based Moniker Guitars is running a Kickstarter campaign to create a line of semi-hollow-body guitars for discerning git-fiddlists. The company will offer their first guitars for a $700 pledge, not bad for a hand-made guitar from rockabilly city.

The company is looking for $50,000 to start and they’ve just passed the $6,000 mark.

The company already customizes solid-body guitars and hopes that the fund will help them build a line of semi-hollow-body models.

“Through our online guitar configurator you can choose your guitar’s shape, paint colors and parts, as well as add custom text and graphics; all at the price of an off-the-shelf guitar,” write founders Kevin Tully and Dave Barry. Moniker began in Austin in 2012.

“The money we hope to raise will go towards the tools and equipment needed to efficiently manufacture these guitars at our shop in Austin,TX. An efficient manufacturing process means we’ll be able to create high quality, yet affordably priced, semi-hollow guitars. We also need help funding the materials needed to produce these guitars on a larger scale. These materials include wood, primer, sandpaper paint, clearcoat, guitar parts, etc.”

The luthiers do most of their work in Austin and for a pledge of $350 they’ll strip and repaint your current guitar with a new color. You can also get a White Stripes-esque red and white model for $900. $2,400 gets you a lesson in guitar-smithing with the guys at Moniker.

As it gets easier to make things overseas it’s refreshing to see these guys attempting to build a local company. Customization is a hard job and it makes sense to keep the gear, supplies, and workers close to the consumer.