Note-taking app Google Keep briefly went live earlier today at http://drive.google.com/keep/ before disappearing, but not before Android Police spotted it and took screenshots. A Google spokesman said the company has no comment.
As Android Police notes, Google Keep resembles Google Notebook, which allowed users to clip and organize information from the Web but was discontinued back in January 2009, and Evernote (which was quick to extend a welcome to former Google Notebook users). This isn’t the first time that Google Keep has been spotted, either. Last July, Google accidentally included a screenshot in an official Google+ post that included “save to Google Keep” label.
If Google Keep does indeed officially go live later, it will compete with other note-taking services like Evernote, Pocket, and Onenote. Other apps that might potentially join Google’s (Reader-less) roster include Google Play News and the introduction of Google Now to the company’s Chrome browser.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...