BlackBerry issued a press release today that amounts to little more than “Look! We’re selling handsets!” The four paragraph release hit the wire at 3:17 ET, and shares (which had been down on the day on the NASDAQ) shot up immediately afterwards. BlackBerry provides no details about who placed the order or why, noting only that it’s the single largest purchase order for the devices “in history.” They ended the release with a reminder that BlackBerry’s fiscal 2013 fourth quarter earnings results will be reported in two weeks time.
From the release:
So, to recap: BlackBerry says ‘Here’s a wildly sizable order we got, with no real information provided (and no timeline for the delivery of the order, either), at a crucial time for our company when stock was slumping based on a dip after an earlier surge about acquisition rumors, ahead of quarterly results which will almost certainly be disappointing because they don’t yet represent and incorporate the launch of our new platform.”
BlackBerry told us via an emailed statement that they can’t reveal the identity of the buyer due to confidentiality agreements with the partner.
The release itself was pretty hilarious, but the chart of what happened to stock price immediately following the news is even better:
The jury is still out whether Blackberry is simply whistling past the graveyard here or if the nascent trend of major buyers upgrading their BB fleets (and bolstering the stock) will hold.
BlackBerry (formerly Research in Motion) is a Canadian designer, manufacturer and marketer of wireless devices and solutions for the worldwide mobile communications market. The company is best known as the developer of the BlackBerry smart phone. Blackberry technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. Blackberry was founded in 1984. Based in Waterloo, Ontario, the company has offices in North America, Europe and Asia Pacific....