South by Southwest 2013

Austin, Texas | March 8 - 12, 2013

WordPress’ Matt Mullenweg On Working From Home, Making Money Without Ads, And More [TCTV]

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Sunday, March 10th, 2013
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It’s always a pleasure to talk to WordPress founder Matt Mullenweg, as he’s one of the more interesting and friendly people in the upper echelons of the tech founder sphere. So we took a few minutes to meet up with him this weekend while he was in Austin for the South By Southwest conference. He’s a native Texan, so it was fun to meet in his home state.

And there was quite a bit to talk about. Mullenweg has some pretty informed opinions on the recent hot topic of remote working, as 130 of the 150 people who work for Automattic (WordPress.com‘s parent company) work remotely from outside of the company’s San Francisco headquarters. And with his growing activity investing both in startups and artistic projects along with the continued success of WordPress as a publishing platform, there’s no shortage of things to discuss.

In the video embedded above, you can watch Mullenweg talk about how in the future every knowledge company could have a distributed work force, WordPress’ unique ad-averse revenue strategy, how he balances tech life with his creative interests, Automattic’s M&A strategy, and more.


Matt is an entrepreneur living in San Francisco, California. He is the founding developer of the popular open-source blogging software WordPress. After leaving CNET, he has devoted the majority of his time to developing a number of open source projects and is a frequent speaker at conferences, such as Canada’s Northern Voice and the WordCamp events organized around WordPress software. In late 2005, he founded Automattic, the business behind WordPress.com and Akismet. Mullenweg attended the High School for...

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Company: WordPress
Website: wordpress.org
Launch Date: May 27, 2003

WordPress, which is commonly used to refer to all WordPress products, is the most popular and fastest growing publishing platform on the web. WordPress began as a blogging platform but soon evolved to include additional types of websites including news sites, corporate sites (for large brands and small businesses alike), ecommerce sites and everything in between. Known as the Content Management System (CMS) of the Web, WordPress products (WordPress.org, WordPress.com and WordPress.com VIP) currently power 1 in 2 blogs...

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Company: Automattic
Website: automattic.com
Launch Date: July 1, 2005
Funding: $30.6M

Automattic is the company behind WordPress.com, the simplest, most secure way to start web-publishing immediately on the open source WordPress platform. They also make Jetpack for WordPress, which bundles a number of social improvements to the WordPress core software as a single plugin. Automattic offers a number of products, like VaultPress and Akismet, on a freemium model so anyone can use them for free, and later have the choice to pay extra for premium features. Automattic has over 150 employees, including...

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