Two years ago, faberNovel published a study called “Amazon.com: The Hidden Empire.” Detailing the strategies by which the company had gone from a scrappy startup to a world-dominating e-commerce site in the course of 17 years, the study generated a lot of discussion on the web.
We called it “The Hidden Empire” because at the time, Amazon was somewhat of a secret giant. Of course everyone bought their books on Amazon, but in 2011, the mainstream opinion was that Apple, Google and Facebook were the giants of the times. Those companies were the sexy visionaries of the day. Amazon? Well, it just sold books and stuff.
A lot has changed in just two years.
Since we published the study, a steady, ever-growing buzz has developed around Amazon as it becomes increasingly clear that they are really in for the kill with the retail industry, intending to spare no prisoners along the way. This week, faberNovel published an updated version of Amazon.com: The Hidden Empire, to keep pace with all of these changes and make sense of them for people. Below are a few highlights from the 2013 edition:
Where do you stand in relation to Amazon as it moves to dominate multiple industries at once? Read the study and decide, and let us know what you think.
faberNovel is an innovation agency that helps organizations think and act like startups. The company works with clients and partners all over the world helping them to discover new business models, use a startup approach to growth, prototype new ideas, and connect with the broader startup ecosystem for success. Founded by serial entrepreneur Stephane Distinguin in 2003, faberNovel began in Paris and now operates from Paris, San Francisco, New York City, Lisbon and Moscow. In San...