Facebook is, of course, built around Mark Zuckerberg‘s ideal of a radically transparent world. Less transparent, however, is Zuckerberg’s business genius, the secret behind his awesome success. But now Zuck’s genius has been revealed by the Intel marketing executive, Ekaterina Walter, with a new Wall Street Journal bestselling book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO.
So how can we think like Zuck? I asked Walter when she came into our San Francisco studio. What are the five business secrets that explain his dizzying success? The answers, Walter revealed about Zuckerberg’s secrets, all begin with P. If we want to think like Zuck, she told me, we need to learn these words. Then maybe all of us can emulate the success of the young billionaire who, just last week, took home the Crunchie for CEO of the Year.
Ekaterina Walter is a social media innovator at Intel and author of the WSJ bestselling book “Think Like Zuck”. A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.