Apple CEO Tim Cook took time on the company’s earnings call today to comment on a specific rumor, which is an extreme oddity for Apple’s top-tier executives. He prefaced it by saying he doesn’t want to make a habit of addressing rumors, but went on to comment on recent reports that iPad and iPhone part order volumes have been cut owing to weak demand.
“I know there’s been lots of rumors about order cuts and so forth,” he said. “I would suggest it’s good to question the accuracy of any kind of rumor about build plans, and even if a particular data point were factual, it would be impossible to interpret that data point for what it means for our overall business.”
Cook ended his discussion of the issue by summarizing that a “single data point is not a great proxy for what’s going on.” The intent was clearly to defuse the ability of supply chain reports to affect analyst outlooks on the company and subsequently stock price, since the recent outburst of these kinds of stories coming from suppliers are likely a key component of recent stock price volatility.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...