Janrain, a company that develops a social log-in management platform for developers, has raised $33 million in funding led by Millennium Technology Value Partners with Split Rock Partners, Epic Ventures, Salesforce, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners participating. This brings the company’s total funding to $53 million.
Janrain has been leading development on the open, federated identity technology known as OpenID. The company has a number of social software tools for developers. For example, Janrain’s plug and play technology allows an app or site’s developer’s visitors to sign in to the app with their existing accounts on Facebook, Google, Twitter, Yahoo, LinkedIn or other networks and then publish their comments, purchases, reviews or other activities from the app to multiple social networks.
Late last year, Janrain launched a one-click Facebook sharing mechanism offers users more control over their sharing behaviors.
Janrain says that revenue more than doubled in 2012, and the company’s platform now captures and stores 300 percent more unique social profiles per month than it did at the beginning of last year. The company powers social log-ins for 350,000 websites worldwide, including Philips, Channel 4 in the UK, Dr Pepper Snapple Group, Universal Music Group, and Mattel.
It’s in the data collected from user log-ins, that Janrain sees its future, explains CEO Larry Drebes. The company has been helping its clients use much of this data to provide better on-site or in-app experiences for their users. These experiences could include personalized offers or promotions based on user’s social demographics data. Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities, and includes products for social login, profile data storage, registration, and single sign-on.
The new funding will be used towards expansion and product development.