Apple Cuts Orders For iPhone 5 Components, Reports WSJ

Catherine Shu

Catherine Shu is a TechCrunch writer based in Taipei. She started her career in New York City at the Wall Street Journal Online and Barron’s Online before moving to Asia. After studying Mandarin Chinese, Catherine put her language skills to the test by covering the design industry and culture in Taiwan’s capital for the Taipei Times. Her other journalism... → Learn More

Sunday, January 13th, 2013
iphone-5-back

Apple has cut orders for iPhone 5 components due to weaker-than-expected demand, reports the Wall Street Journal. The article said that

“Apple’s orders for iPhone 5 screens for the January-March quarter, for example, have dropped to roughly half of what the company had previously planned to order.”

In addition, orders for other components have also been reduced. Suppliers were notified last month.

The company’s stock dropped last month due to reports from analysts that Apple was cutting into iPhone 5 orders for the first quarter of 2013, leading to speculation that demand for the smartphone is lackluster. But as Business Insider notes, there are a few other reasons why component orders might have been reduced.

Manufacturing of the iPhone 5 might have gone better than expected (though was a shortage of the device after it was first released due to challenges in the assembly process), and some analysts have speculated that Apple plans to launch one or more new iPhone models by this summer. Rumors of a new iPhone were partly responsible for a dip in the performance of Apple shares back in July.

Apple has been emailed for comment.


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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