Las Vegas is not exactly known as a place where people want to think about responsibly saving their money, so you’ve got to hand it to the folks at New York startup Betterment for bringing their goal-focused investment app here to the Consumer Electronics Show in Vegas this week.

It was good to catch up with Betterment founder and CEO Jon Stein while he was here at CES, as we’ve reported on Betterment from the very beginning: The company launched at the very first TechCrunch Disrupt in New York back in May 2010. Since then, Stein tells us the company, which is certified to operate as a broker dealer and financial advisor, has grown to manage $100 million in its users’ assets and has raised some $13 million in venture capital funding.

Watch the video embedded above to hear Stein talk about why Betterment is here in Sin City, the company’s growth (and how it is different from other money-management apps out there), what investing trends are hot right now, and what his own goals are for the year ahead.

Crunchbase

• BETTERMENT

Company: Betterment

Website: betterment.com

Launch Date: August 25, 2008

Funding: $13M

Betterment is a goal-based online investment company delivering smart, personalized financial advice paired with low fees and a superb customer experience. Launched in 2010, Betterment’s automated platform eliminates the typical complexities and time of the traditional investment account, freeing up time for other important things in life. Behavioral guardrails built into the account help users make savvy, rational decisions with their finances. For more information, please visit http://www.Betterment.com and follow @Betterment on twitter.

→ Learn more