The goal, he said, is to help companies get a better understanding of what kind of data to collect and how to use it. To that end, Mixpanel invites experts to its office for six weeks or so for an “office hours” event where they deliver lectures to customers and other friends of the company. Now Mixpanel is sharing those videos with a larger audience. Doshi emphasized that he’s aiming for general education, not the promotion of Mixpanel products or customers.
“One of the biggest things we’ve found is that the world simply doesn’t know what to measure,” he said.
For example, one of the speakers was Itamar Herzberg, head of consumer and creator quantitive analysis at YouTube (which is not a Mixpanel customer and instead built its own analytics tools). Herzberg talked about when to use data and when to use educated guesses, and also how to use analytics “at scale” — I’ve embedded the video of his talk below. Other speakers include Zack Onisko, director of product growth at BranchOut; Christine Brumback, director of product at FitBit; and Danny Hernandez, project manager at Twitch.
Again, Doshi said there’s no pressure for speakers to conform to a specific agenda, but he did say that they are likely to share similar views on analytics; in his words, they’re probably “tracking the same kinds of things Mixpanel is tracking.”
You can browse the videos here.
Mixpanel is the most advanced analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. Mixpanel’s mission is to help the world learn from its data.