One of our favorite hardware startups is pushing the vape-velope with their new Cera, a battery-powered vaporizer made almost entirely of stain-resistant ceramic. We visited their small factory outside of San Francisco a few months ago and they promised that they’d have something cool to show off around the holidays. They weren’t kidding.
The company quietly revamped their entire product line, offering three models of the Cera and essentially closing up their previous, metallic devices. The Cera can vaporize botanicals, essential oils, and liquids and is available for pre-order now. The founders believe that vaporizing tobacco and botanicals is far better and safer than burning and inhaling them, claims that thus far have been backed up by medical research. It will ship around December 10, just in time for Santa’s midnight ride.
The Cera starts at $249 for a model with a stainless steel cap but can hit $500 for models with titanium accents. The company has completely revamped their product line, reducing the total number of products to about six from over thirty configurations. The Cera, like their previous devices, are made in the US and assembled by hand by their manufacturing staff. They’ve also upgraded their switching system, which is a boon for tokers with sweaty hands.
We’re going to try to get one of these in to test, but until then, enjoy this video of them smashing a breakfast plate with the Cera’s ceramic body.