When Marketing, PR And Technology Collide: Why Is PeopleBrowsr Going After Twitter, Exactly?

Drew Olanoff

Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. Online, including mobile. He prides himself on being a connector. Connecting people, stories, information. He has worked under some amazingly talented and gifted PR pros while working for startups as a “Director of Community”,... → Learn More

Wednesday, November 28th, 2012
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So, this was bound to happen. A developer company that built itself on top of someone else’s data lost access to it. And it wants to sue.

I was sucked into the ploy at first, the whole “Klout but better for the people!” thing.

So now here we are, the Twitter firehose is being shut off, for reasons, and PeopleBrowsr has no schtick left. No…clout, if you will. What else could it possibly do? Try to file stupid lawsuits that hopefully rally the developer community that also feels betrayed by Twitter and its decision to ratchet back on its free-wheeling API days of the past.

I don’t fully agree with Twitter’s decision to do this, but it’s none of my business. If you’ve built your company on the back of someone else, then this shit can happen. Investors shouldn’t be putting their dollars into companies that rely on a network like Twitter so heavily. Just ask those who were bullish on Zynga for so long. Lessons are being learned quickly. This is “platform life.” Twitter says there was a contract. It’s over.

Sure, some companies have exited after building popular services that relied on Twitter data, but they were mostly enterprise services that helped businesses adopt the service for customer service, marketing and other things that weren’t possible with the basic Twittertoolkit. Without the Firehose, being a Salesforce add-on will no longer be a viable business option for PeopleBrowsr.

If I were to guess, this is how this script would go: Kred reaches out to all of its special “influencers” and asks them to make sure that their beloved service doesn’t get crushed by the big bad Twitter. If you’re an indie developer who has spent blood, sweat, and tears building something using Twitter, and your dreams have been shattered…I would genuinely like to hear about it.

However, this move is PR. This is marketing. Sadly, this is not about the technology or the users. It’s just an ugly car wreck. Move along — nothing to see here.

UPDATE: Sadly, people are already falling for this nonsense, and ironically, the Kred account is retweeting it:

[Photo credit: Flickr]


Product: Kred
Website: Kred.com
Company PeopleBrowsr

Kred is the measure for Influence online It’s the only real time, transparent and community specific score based on 500M+ social profiles. [Kred Story] (http://kred.com/) shows your meaningful moments in a media rich influence page [Kred for Brands] (http://brands.kred.com/) allows brand managers and strategists to identify, prioritize, and engage their most valuable influencers [Kred Rewards] (http://rewards.kred.com/) connects brands with key community leaders and brand advocates KredNet empowers you to create exclusive and time specific networks where you own the data and can invite friends...

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Company: Twitter
Website: twitter.com
Launch Date: March 21, 2006
Funding: $1.16B

Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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