While the day after Halloween is typically Facebook’s biggest photo sharing day, Instagram had its busiest 24 hours to date over Thanksgiving when users shared 10 million photos with holiday references, peaking at 226 per second. The surge likely inspired plenty of sign-ups too, as iPhonographers and Droidographers alike showed off their touched up snapshots to family.
Instagram said “Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far.” It eclipsed the 800,000 Hurricane Sandy Instagrams to become the services most photographed event yet.
The company counted up photos with tags like #thanksgiving and #turkey and saw a sustained flow of over 200 holiday photos a second for several hours surrounding the 12:40pm PST peak at 226 per second.
It wasn’t just users getting into the spirit either. Instagram recently began giving brands tips on how to make the most of their photos, including advice to add links in the comments and description section to be able to drive traffic and return on investment from the Instagram presence. Plenty surely noted upcoming Black Friday deals or just took a moment to thank their customers and fans.
With Instagram’s new web profiles and public links, sharing a photo to the service makes it easily accessible even to friends and family that don’t have the app. Shooting an email with an Instagram link to grandparents is a lot easier than trying to walk them through the Facebook sign-up process. Over time, that could actually give Instagram a leg up over Facebook’s walled garden and make it the photo app of choice when you want to share with folks who don’t live and breathe the Internet.
[Image Credit: DylForLife]