Google is bringing the Nexus 4 to another carrier in the UK, expanding availability to Three after debuting the device with O2 as its initial partner in that country. The Android 4.2-powered smartphone will be available starting December 13 on Three, either on a £35 per month contract with an upfront cost of just £29 on the One Plan (unlimited data and high on-network text and talk limits, but with a two-year contract), or pre-paid for £399.99.
The added carrier partner comes just one month after the Nexus 4′s official launch, which saw quick sell-outs in the UK and the rest of the world. Google’s latest smartphone seems to be experiencing either very high demand, very short supply, or a combination of both (although new reports claim shipping times have improved), so it’s interesting to see Google expand availability so quickly.
The Nexus 4 should offer fairly good speeds on Three’s DS-HSDPA network, but the hack revealed this morning that allows users to manually enable LTE on the device will do Three customers no good. Even when Three’s planned 1800MHz LTE network begins to roll out, it won’t be compatible with the Nexus 4′s AWS LTE band support. Of course, that feature’s still not technically even official, and the phone is still among the best options for Android devices out there. The interesting thing will be to see how many people opt to buy through carriers, versus getting cheaper outright prices direct through Google and bringing it to the network of their choice.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...