Apple is aggressively ramping up its iPhone 5 supply chain in order to make sure that customers looking for the smartphone can get their hands on it easily and quickly come the holidays, according to stock checks and supply analysis conducted by Piper Jaffray’s Gene Munster (via Fortune).
The analyst and his team conducted nightly checks of supplies at 100 Apple Stores in the U.S., and found that stock levels have improved significantly during the past 10 days, with availability of AT&T and Verizon climbing fast, and Sprint also remaining consistent after having risen previously.
Apple also recently moved the availability of its iPhone 5 models via its online store to two weeks, a slight but significant improvement from the 2-3 weeks it has been promising since earlier in November. Based on current availability trends, Piper Jaffray estimates that Apple will have same-day stock of iPhone 5s in most stores within two weeks, Munster concludes in the note he issued to investors Wednesday.
The last few years have been tremendously successful for Apple in terms of holiday iPhone sales, culminating in banner years in 2010 and 2011 thanks to the new fall release schedule for iPhones, which used to go on sale beginning in June. For Apple to continue to capitalize on holiday shopper appetite for its latest smartphone, the company needed to address supply bottlenecks and reported issues with manufacturing partners in order to make sure that customers shopping for the iPhone 5 could find it in stores and online. Supply chain optimization is one of CEO Tim Cook’s specialties, and it seems like the efforts he and his company have taken so far will indeed help make sure everyone who wants to give an iPhone 5 as a gift this year should be able to.