Design-focused e-commerce site Fab has been steadily trying to decrease the amount of time it takes from when a customer hits purchase on the site to when they actually receive the item. Via new warehouses and shipping models, Fab has been able to get items to users within a few days as opposed to a few weeks. And today, Fab is debuting a new feature–free shipping.
Fab says that this is definitely not a holiday promotion, and free shipping will be a permanent offering on the site. “Free Fast Shipping” is now available from Fab on orders of $75 or more. But Fab says that 98% of all products on Fab qualify for free shipping. Users can see whether a product qualifies via a truck icon next to the product.
As we reported a few weeks ago, Fab wants to build a long-term brand (a la Zappos) that will be iconic with design and customer service. Part of this is putting the customer first, and offering valued-added services for purchasers. Free shipping is one of those incentives.
Fab, which just raised $120 million in new funding, now has nine million members.
Fab is on a mission to help people better their lives with design. Fab was founded by serial entrepreneur Jason Goldberg, Bradford Shellhammer, Nishith Shah and Deepa Shah in February 2011 and launched on June 9, 2011. Fab’s headquarters are in New York. The company also has offices in Berlin, London and Pune. Over 6 million people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to...