Ben Grossman, editor-in-chief of long-lived trade magazine Broadcasting & Cable, announced this morning that he’s joining Twitter as Head of Global Operations, Twitter Media.
Naturally, the announcement was made via Twitter. Grossman said his new boss is Twitter VP of Media Chloe Sladden. She tweeted that Grossman’s role will involve leading the company’s “media marketing & operations”; presumably he’ll be handling a lot of Twitter’s outreach to the media industry, so his experience covering that world will come in handy.
Grossman will be replaced at Broadcasting & Cable by the magazine’s executive editor Melissa Grego.
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