OMGPOP Founder Charles Forman Raises $4M For Picturelife, An App For Backing Up Your Photos In The Cloud

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OMGPOP founder Charles Forman has raised some money for his new venture Picturelife. The startup, which is focused on backing up, storing, and providing access to all of your photos in the cloud, closed $4 million in new funding.

Picturelife has built apps for the Mac, as well as mobile devices like the iPhone and iPad, which provides a way to backup and store all your digital photos in one place. (There’s also a Windows client coming soon.) The app works by syncing photos from multiple devices and giving users the ability to access them from anywhere. Users can also import and sync photos from a number of other social networks, including Facebook, Twitter, Instagram, Tumblr, and others.

The app automatically organizes photos, while getting rid of duplicates. And of course, there’s a way to share your photo stream with friends and family. It operates on a freemium model, with the first 5 GB of storage free. Users who want to use more than that have the option of upgrading to a Premium plan, which provides 100 GB of storage for $7 a month or $70 a year, or its Premium Plus plan, which provides 300 GB of storage for $15 a month or $150 a year.

Forman, of course, is best known for founding New York City-based social gaming startup OMGPOP, and for generally being a badass on the NY startup scene. OMGPOP famously sold to Zynga for $180 million after the success of its mobile app Draw Something earlier this year. Forman was not part of the management team at the time of the sale, but he still retained a stake in the company.

Much of the investment comes from previous OMGPOP investors. Spark Capital led the round, and other investors include Crunchfund, Founder Collective, Lerer Ventures, Highline Venture Partners, Betaworks, David Karp, SV Angel, and Chris Dixon, with Forman putting in some of his own money as well. Along with the funding, Spark Venture Partner Nabeel Hyatt, former CEO of Conduit Labs and GM at Zynga, has also joined the company’s board of directors.

In addition to Forman, the founding team is made up of former AnyClip EVP and NY Tech Meetup Executive Director Nate Westheimer, as well as Threadless co-founder Jacob DeHart. The company is based in Chicago, with eight full-time employees.