Zillow Acquires Real Estate Shopping And Collaboration Platform For Brokers And Homebuyers, Buyfolio

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, October 31st, 2012
buyfolio

Real estate search giant Zillow has acquired Buyfolio, an online and mobile collaborative shopping platform where New York home shoppers can search, track, organize and discuss for-sale listings with their real estate agent, significant other or a private group. Financial terms were not disclosed.

This is Zillow’s fourth acquisition; the real estate company’s other purchases include RentJuice, and Postlets.

Buyfolio aims to make online shopping for a home easier and more organized, giving homebuyers a simple, real-time snapshot of their home search. Users can create a customized search and receive notifications when properties that meet their criteria come on the market. You can also save properties to a personalized folio to keep track of price changes, open houses, status changes, and more. The site also allows the buyer’s agent to add local knowledge, notes and additional listings.

Zillow says the acquisition furthers its strategy of adding tools and services for professionals and home buyers. Earlier this month, Zillow launched an ad-free marketplace for rental professionals and landlords based on its acquisition of RentJuice.

In particular, Zillow plans to offer Buyfolio’s online and mobile products to Zillow Premier Agents and brokerages nationwide (beyond New York City) to help real estate agents grow their business, and online presence.

Buyfolio’s founders also founded travel startup SeatGuru, which they sold to Expedia in 2007.


Company: Zillow
Website: zillow.com
Launch Date: January 2005
IPO: NASDAQ:Z

Zillow, Inc. founded and operates Zillow.com – a leading online real estate marketplace dedicated to helping homeowners, buyers, sellers, renters, real estate agents, mortgage professionals, landlords, and property managers find and share vital information about homes, real estate, and mortgages. Zilow, Inc. also operates Zillow Mortgage Marketplace and Zillow Mobile. Rich Barton and Lloyd Frink started Zillow in early 2005, and Zillow.com launched in early 2006 with data and information on millions of U.S. homes. Zillow’s goal is to help...

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