Zillow Acquires Real Estate Shopping And Collaboration Platform For Brokers And Homebuyers, Buyfolio

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Real estate search giant Zillow has acquired Buyfolio, an online and mobile collaborative shopping platform where New York home shoppers can search, track, organize and discuss for-sale listings with their real estate agent, significant other or a private group. Financial terms were not disclosed.

This is Zillow’s fourth acquisition; the real estate company’s other purchases include RentJuice, and Postlets.

Buyfolio aims to make online shopping for a home easier and more organized, giving homebuyers a simple, real-time snapshot of their home search. Users can create a customized search and receive notifications when properties that meet their criteria come on the market. You can also save properties to a personalized folio to keep track of price changes, open houses, status changes, and more. The site also allows the buyer’s agent to add local knowledge, notes and additional listings.

Zillow says the acquisition furthers its strategy of adding tools and services for professionals and home buyers. Earlier this month, Zillow launched an ad-free marketplace for rental professionals and landlords based on its acquisition of RentJuice.

In particular, Zillow plans to offer Buyfolio’s online and mobile products to Zillow Premier Agents and brokerages nationwide (beyond New York City) to help real estate agents grow their business, and online presence.

Buyfolio’s founders also founded travel startup SeatGuru, which they sold to Expedia in 2007.