ShopperTrak, a company analyzing foot traffic data for retailers, just announced that it has acquired surveillance analytics startup ReTel Technologies. The financial terms of the deal were not disclosed.
In the press release announcing the deal, ShopperTrak Chief Marketing Officer Ed Marcheselli described ReTel as “an ideal complement” to the company’s existing services. The startup uses human auditing to analyze in-store video surveillance footage. Once its technology is integrated, it’s supposed to give ShopperTrak customers “rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.”
ReTel was part of the TechStars incubator’s 2009 class, and it raised $1 million in funding from Jeff Clavier’s SoftTech VC, TechStars’ David Cohen, and others. The San Francisco-based company will help Chicago-based ShopperTrak establish a presence in Silicon Valley. Retel co-founder and Chief Marketing Officer Adam Rodnitzky told me the entire team will be be joining ShopperTrak as part of the deal.
ShopperTrak claims to count billions of shoppers in more than 50,000 locations across 74 countries.
Using our Managed Service, we count people for nearly 500 of the worlds best known retail and mall brands. We analyze and deliver the data so marketing and operations people know where to focus their efforts to improve or maintain conversion rates.
Based in San Francisco, CA and Chicago, IL, ReTel Technologies develops advanced analytics that help businesses optimize their security, operations and consumer experience through ongoing analysis of surveillance video. ReTel’s unique system seamlessly augments computer vision with human auditing to uncover actionable insights previously unavailable at scale or low cost. ReTel was founded in 2007, and is also a 2009 TechStars company.
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