Moglue Lets Authors Create And Publish Interactive Ebooks On iOS And Android The Simple Way

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, October 29th, 2012
moglue logo

New York- and Seoul-based Moglue (last year’s TechCrunch Disrupt Beijing finalist) has rolled out a few changes to make it easier to create and publish interactive ebooks on smartphones and tablets. Its ebook publishing platform now consists of two main elements, MoglueBuilder (used to create content-rich ebooks without programming skills) and MoglueViewer (used to preview ebooks on target devices).

When we last covered Moglue back in May, the startup was focused only on iOS but has just started to offer support for Android, too. Authors can now make ebooks with MoglueBuilder, preview the content on any iOS or Android device in real-time with MoglueViewer, and then place their titles as apps directly in the App Store or Android stores – following a “step-by-step” process from within MoglueBuilder.

MoglueBuilder is available for PCs and Macs, and again, users don’t need to have programming knowledge to create interactive ebooks. The tool makes it possible to add images, effects, sounds, or animations to text via a simple drag-and-drop-based UI. Users currently have access to over 100 free images and 200 free sounds that come with the platform but can integrate any kind of content themselves. (A set of 90 Halloween-related images has just been added, too.)

Apart from the new publishing feature and Android support, Moglue also simplified their pricing model and now lets authors keep all rights and royalties. For example, selling an ebook created and distributed via the Moglue platform in the App Store costs US$199 for one title or US$999 for an unlimited amount of book apps for one year. (Note these prices will likely change next year and that creators only get charged when they wish to publish their works.)

Moglue CEO Taewoo Kim tells me that over 34,000 creators from 140 different countries downloaded the tool so far – examples for ebooks made with it can be viewed herehere, or here.

This updated promo video has been created with the MoglueBuilder tool as well:


Company: Moglue
Website: moglue.com
Launch Date: October 1, 2010
Funding: $990k

Moglue provides a desktop platform that allows publishers, authors, and artists a way to create interactive stories. The books can be published to the Apple app store and Android,markets as a stand alone app, using MoglueBuilder. The platform will enable anyone to quickly and easily create interactive ebooks without any programming knowledge. They will be able to release them as applications on both iOS and Android. Moglue is initially partnering with publishers, independent authors and artists to adapt...

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