Live From Apple’s San Jose iPad Mini Event At 10AM Pacific/1PM Eastern

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Please Welcome Our Newest Columnists, MG Siegler And Michael Arrington

Apple’s event at the California Theater in San Jose is today, and we’re going to be live on the scene providing a blow-by-blow of the company’s announcements as they happen. Of course, this year Apple is also live streaming the event itself, via the web and Apple TV, so you can also follow along yourself.

But Apple’s live stream doesn’t have our color commentary, and you might also be stuck at work, where spending two hours watching online video is harder to get away with than watching text flow by on a screen. What I’m saying is, we’ve got you covered.

Keep an eye out at the Apple tag page for more in-depth looks at specific announcements, and follow along with us starting at 10 AM PT/1PM ET as Apple potentially unveils its iPad mini, a new Retina MacBook Pro, and a whole bunch of other goodies.

MG Siegler October 23, 201211:12 am

And that’s a wrap. Thanks all. Hands-on time.

MG Siegler October 23, 201211:11 am

We hope that you love these products as much as we’ve loved creating them.

MG Siegler October 23, 201211:10 am

Tim is going over the entire 2012 for Apple. Lots of new stuff, obviously.

Darrell Etherington October 23, 201211:10 am

MG Siegler October 23, 201211:09 am

Back to Tim.

MG Siegler October 23, 201211:08 am

Running their new iPad mini ad with “Heart & Soul”

Darrell Etherington October 23, 201211:07 am

MG Siegler October 23, 201211:07 am

2 weeks later comes cellular version (u.s. first)

Darrell Etherington October 23, 201211:07 am

MG Siegler October 23, 201211:07 am

Pre-order this Friday on October 26. WiFi version ships on November 2

MG Siegler October 23, 201211:07 am

Top end $659 for cellular iPad mini

Darrell Etherington October 23, 201211:07 am

MG Siegler October 23, 201211:06 am

iPad 2 still being sold at $399.

MG Siegler October 23, 201211:06 am

That’s with WiFi obviously.

MG Siegler October 23, 201211:06 am

Starts with 16GB at $329

MG Siegler October 23, 201211:06 am

Comes with new Smart Covers. Blue Green Pink Light Gray Dark Gray and product RED

Darrell Etherington October 23, 201211:05 am

Darrell Etherington October 23, 201211:04 am

Width of borders reduced specifically to make it manageable with one hand.

MG Siegler October 23, 201211:03 am

“There is inherent loss in just reducing the product in size.” — Ive

Darrell Etherington October 23, 201211:02 am

I’ve never seen so much trash talking at an Apple event. Phil was really laying into the Android competition, and targeting the Nexus flagship device no less.

Darrell Etherington October 23, 201211:01 am

MG Siegler October 23, 201211:01 am

New video for iPad mini with Jony Ive kicking it off.

MG Siegler October 23, 201211:00 am

Same 10 hour battery life.

Darrell Etherington October 23, 201210:59 am

MG Siegler October 23, 201210:59 am

iPad mini has A5 chip. HD front camera. Back has 5MP iSight camera.

Darrell Etherington October 23, 201210:59 am

MG Siegler October 23, 201210:59 am

He just took a crap on a ton of apps on Nexus 7 versus iPad mini.

Darrell Etherington October 23, 201210:58 am

MG Siegler October 23, 201210:58 am

67% more surfing web space if in landscape mode.

Darrell Etherington October 23, 201210:57 am

MG Siegler October 23, 201210:57 am

Shows off difference in looking at webpages. 50% larger for surfing the web in portrait generation. Yet the iPad mini is thinner and lighter.

Darrell Etherington October 23, 201210:57 am

MG Siegler October 23, 201210:57 am

35% larger display for iPad mini vs. Nexus 7.

MG Siegler October 23, 201210:56 am

Thicker and heavier than iPad mini event though it has a smaller display. Their’s is plastic.

MG Siegler October 23, 201210:56 am

Wow Schiller actually says “Android”. Showing the Nexus 7.

Darrell Etherington October 23, 201210:56 am

MG Siegler October 23, 201210:56 am

Others have tried to make smaller tablets — they have failed miserably.

MG Siegler October 23, 201210:55 am

I could do 275,000 examples for you. But I don’t have time — laughs.

Darrell Etherington October 23, 201210:55 am

MG Siegler October 23, 201210:54 am

Great for portrait and landscape position.

Darrell Etherington October 23, 201210:54 am

Darrell Etherington October 23, 201210:54 am

MG Siegler October 23, 201210:54 am

We thought a lot about the screen size. iPad 2 is 9.7 inches. iPad mini 7.9 inches. The pixels are *exactly* the same. 1024×768.

MG Siegler October 23, 201210:53 am

Comes in black and white. Sliver and slate back.

MG Siegler October 23, 201210:53 am

7.2mm thick. A quarter thinner than 4th gen iPad. As thin as a pencil. Weighs .68 pounds. 53% lighter than previous iPad. As light as a pad of paper.

Darrell Etherington October 23, 201210:52 am

MG Siegler October 23, 201210:52 am

Incredibly thin and light. Would you like to see one in person? Yep.

Darrell Etherington October 23, 201210:52 am

MG Siegler October 23, 201210:51 am

You can hold it in one hand. This isn’t just a shrunken down iPad. It’s a whole new design.

Darrell Etherington October 23, 201210:51 am

MG Siegler October 23, 201210:51 am

Huge applause. iPad mini.

MG Siegler October 23, 201210:51 am

And here’s shorty.

Darrell Etherington October 23, 201210:50 am

MG Siegler October 23, 201210:50 am

Comes in black and white. Starts at 16GB for $499 WiFi version.

Darrell Etherington October 23, 201210:49 am

MG Siegler October 23, 201210:49 am

Lightning connector too of course.

MG Siegler October 23, 201210:49 am

Carriers around the world for more LTE love — including Sprint in the U.S.

Better WiFi performance.

MG Siegler October 23, 201210:48 am

2x CPU power. Doubled graphic performance. Next generation ISP. Same 10 hours of battery life.

Darrell Etherington October 23, 201210:48 am

Darrell Etherington October 23, 201210:48 am

MG Siegler October 23, 201210:47 am

It is a powerhouse. A new chip. The Apple A6X

MG Siegler October 23, 201210:47 am

iPad 4th generation.

MG Siegler October 23, 201210:47 am

Earlier this year we announced a new version with a retina display. It’s the fastest selling iPad of all time. Top selling tablet in the world. But we’re not taking our foot off the gas. Here’s Phil again.

MG Siegler October 23, 201210:46 am

94% of fortune 500 is testing or deploying iPad now.

Darrell Etherington October 23, 201210:45 am

MG Siegler October 23, 201210:45 am

Today we have a new version of iBooks Author. New templates. Embedded fonts — use your own for custom looks. And insert math equations. This is actually very big. And new multi-touch widgets

Darrell Etherington October 23, 201210:44 am

MG Siegler October 23, 201210:44 am

It’s not just the large three publishers. It’s smaller ones. It’s teachers. It’s universities.

MG Siegler October 23, 201210:44 am

Now in over 2,500 schools in the U.S. These textbooks.

MG Siegler October 23, 201210:43 am

We announced iBooks Author earlier this year. 80% of US high school core curriculum now covered.

Darrell Etherington October 23, 201210:42 am

MG Siegler October 23, 201210:42 am

One thing we love is how quickly iPad has been embraced in education.

MG Siegler October 23, 201210:41 am

There’s a simple reason why it’s so successful: People love their iPads — laughs.

Darrell Etherington October 23, 201210:40 am

MG Siegler October 23, 201210:40 am

iPad accounts for over 91% of web traffic for tablets.

MG Siegler October 23, 201210:40 am

We sold more iPads in the June quarter than any PC maker sold of their entire PC line up. This has attracted a fair amount of attention — laughs.

MG Siegler October 23, 201210:39 am

In just 2.5 years. This is unprecedented.

Darrell Etherington October 23, 201210:39 am

MG Siegler October 23, 201210:39 am

Two weeks ago we sold our 100 millionth iPad.

MG Siegler October 23, 201210:39 am

Next I’d like to talk about iPad

MG Siegler October 23, 201210:38 am

That completes our Mac announcements. Tim back on stage.

MG Siegler October 23, 201210:38 am

Uses up to 50% less power when sitting idle.

Darrell Etherington October 23, 201210:38 am

MG Siegler October 23, 201210:38 am

Bigger one starts at $1799 — shipping in December.

Darrell Etherington October 23, 201210:38 am

MG Siegler October 23, 201210:37 am

These start shipping next month — november

MG Siegler October 23, 201210:37 am

starts at $1299

MG Siegler October 23, 201210:37 am

For those stuck in the past – year you still can get an external drive.

Darrell Etherington October 23, 201210:37 am

MG Siegler October 23, 201210:37 am

No more details on that though beyond a chart.

MG Siegler October 23, 201210:36 am

Fusion Drive near the performance of Flash. Much better than HDD.

Darrell Etherington October 23, 201210:36 am

MG Siegler October 23, 201210:36 am

OS X will automatically know which should go on Flash vs. HDD.

MG Siegler October 23, 201210:35 am

If the performance is solid this makes a ton of sense.

Darrell Etherington October 23, 201210:35 am

MG Siegler October 23, 201210:35 am

128 GB of Flash Storage. 1 or 3 TB HDD. Fused into a single volume. Built into OS X Mountain Lion.

MG Siegler October 23, 201210:35 am

Flash vs. HDD talk. New: The Apple Fusion Drive.

MG Siegler October 23, 201210:34 am

All the ports. We haz them.

Darrell Etherington October 23, 201210:34 am

Darrell Etherington October 23, 201210:33 am

MG Siegler October 23, 201210:33 am

New tech: Plasma deposition. Allows for better anti-reflection. 75% less than previous generation.

Darrell Etherington October 23, 201210:32 am

MG Siegler October 23, 201210:32 am

Two sizes: 21.5 and 27 inches. Both IPS.

MG Siegler October 23, 201210:32 am

We’ve laminated the display right to the glass. Display is 45% thinner now. Removed the optical drive and redid all the internal components.

MG Siegler October 23, 201210:31 am

Old generation looks so bulky now.

Darrell Etherington October 23, 201210:31 am

MG Siegler October 23, 201210:30 am

Friction stir welding. The molecules of the aluminum are merged together to make one piece.

MG Siegler October 23, 201210:30 am

We lovingly call the bottom the “chin”.

MG Siegler October 23, 201210:30 am

5mm thin edge. 80% thinner than previous generation.

Darrell Etherington October 23, 201210:30 am

MG Siegler October 23, 201210:30 am

“There’s an entire computer in here.” Laughs

MG Siegler October 23, 201210:29 am

We have one right here! From the front looks similar to old one. But from the side. Wow.

Darrell Etherington October 23, 201210:29 am

MG Siegler October 23, 201210:28 am

Crowd is whistling. Big applause.

MG Siegler October 23, 201210:28 am

Super fucking thin.

MG Siegler October 23, 201210:28 am

We’ve had 7 generations of iMac now. Here’s the next generation.

MG Siegler October 23, 201210:28 am

It all started back in 1998 with the Bondi Blue iMac. This really relaunched all of our products.

MG Siegler October 23, 201210:27 am

One more mac: the iMac. The best all-in-one computer. The number 1 desktop model in the U.S.

Darrell Etherington October 23, 201210:27 am

Darrell Etherington October 23, 201210:27 am

MG Siegler October 23, 201210:26 am

All shipping today.

MG Siegler October 23, 201210:26 am

Mac mini starts at $599 — server version $999

Darrell Etherington October 23, 201210:26 am

MG Siegler October 23, 201210:26 am

So perhaps suggesting iPad will be called something else… iPad Air?

MG Siegler October 23, 201210:25 am

Next Mac mini — “You knew there’d be something called “mini” in this presentation” — HA

Darrell Etherington October 23, 201210:25 am

MG Siegler October 23, 201210:25 am

Keeping the old MacBook Pro too. Sounds like for pricing reasons mainly.

Darrell Etherington October 23, 201210:24 am

MG Siegler October 23, 201210:23 am

Environmentally friendly. And we’ve made an ad.

MG Siegler October 23, 201210:23 am

$500 less than 15-inch version. Starts shipping today.

Darrell Etherington October 23, 201210:23 am

MG Siegler October 23, 201210:23 am

starts at $1699

MG Siegler October 23, 201210:22 am

Damn, OS X Cougar not here just yet.

MG Siegler October 23, 201210:22 am

Ships with OS X Mountain Lion. Obviously.

MG Siegler October 23, 201210:21 am

7 hour battery. i5 or i7 processors. Up to 8 GB of memory.

Darrell Etherington October 23, 201210:21 am

MG Siegler October 23, 201210:21 am

The most exciting thing is what you can’t see — what’s on the inside. Everything has been re-engineered from scratch.

Darrell Etherington October 23, 201210:21 am

Darrell Etherington October 23, 201210:19 am

MG Siegler October 23, 201210:19 am

29% higher contrast. 75% reduction in glare. IPS panel. 300 nits brightness.

MG Siegler October 23, 201210:19 am

Almost double the pixels of an HDTV

MG Siegler October 23, 201210:19 am

13.3 inches. 2560×1600 pixels. 4x the number of pixels of the previous generation. 4,096,000 pixels. World’s second highest resolution notebook display — more than 15-inch competitors. Even 17-inch ones.

Darrell Etherington October 23, 201210:18 am

Darrell Etherington October 23, 201210:18 am

MG Siegler October 23, 201210:18 am

And yes, a Retina display.

Darrell Etherington October 23, 201210:17 am

MG Siegler October 23, 201210:17 am

New MacBook Pro 13-inch. 20% thinner .75 inches thin. 3.5 pounds.

Darrell Etherington October 23, 201210:17 am

MG Siegler October 23, 201210:16 am

We’re going to take our best product and introduce something so much better.

MG Siegler October 23, 201210:16 am

Best selling though is 13-inch MBP. Actually it’s the best-selling Mac overall.

MG Siegler October 23, 201210:15 am

A few months ago we intro’d the best we’ve ever created. 15-inch MBP with Retina display.

MG Siegler October 23, 201210:15 am

Today is a very big day for the Mac. First, the MacBook.

Darrell Etherington October 23, 201210:15 am

Darrell Etherington October 23, 201210:15 am

MG Siegler October 23, 201210:15 am

We are not standing still. We’re going to continuing innovating. Some new great stuff. Here’s Phil Schiller.

MG Siegler October 23, 201210:14 am

Big applause on that.

MG Siegler October 23, 201210:14 am

#1 desktop and #1 notebook in the U.S. now.

MG Siegler October 23, 201210:13 am

Let’s talk the Mac. For the year ending in June Mac outgrew PC by 7x. Last 6 years straight too.

MG Siegler October 23, 201210:13 am

Available today in App Store free download.

MG Siegler October 23, 201210:13 am

And Chinese vertical print. And Japanese. Pages turn left to right.

MG Siegler October 23, 201210:13 am

Also supporting over 40 languages now. Shows off Korean.

MG Siegler October 23, 201210:12 am

Better integrated with iCloud. All your purchased books show up on your shelf and just tap to read. And sharing to Facebook and Twitter.

Darrell Etherington October 23, 201210:12 am

MG Siegler October 23, 201210:12 am

New iBooks today with continuous scrolling

MG Siegler October 23, 201210:12 am

Sepia and Night theme (though it sounds like Tim is saying “thing”)

MG Siegler October 23, 201210:11 am

Customers have downloaded 400 million of them since the inception of the store.

MG Siegler October 23, 201210:11 am

We now have over 1.5 million books in the bookstore

Darrell Etherington October 23, 201210:11 am

Darrell Etherington October 23, 201210:11 am

MG Siegler October 23, 201210:10 am

One of the most popular apps on the store is iBooks

MG Siegler October 23, 201210:10 am

Paid out $6.5 billion to developers.

Darrell Etherington October 23, 201210:10 am

Customers have now downloaded 35 billion apps from the App Store.

Darrell Etherington October 23, 201210:10 am

App Store numbers are from last month, 700K iPhone and 275K iPad, numbers growing.

Darrell Etherington October 23, 201210:09 am

After just one month, customers have already shared over 70 million photos using Shared Photo Streams, new feature in iOS 6.

Darrell Etherington October 23, 201210:08 am

160 million + Game Center players.

Darrell Etherington October 23, 201210:08 am

Sending at a rate of 28,000 per second, “maybe even more by now” says Tim.

Darrell Etherington October 23, 201210:08 am

Cook now extolling the virtues of iMessage. 300 billion iMessages sent in the last year.

Darrell Etherington October 23, 201210:07 am

Customers have now placed 125 million documents in the cloud in the last year alone.

Darrell Etherington October 23, 201210:07 am

200 million devices now on iOS 6

Darrell Etherington October 23, 201210:05 am

MG Siegler October 23, 201210:04 am

And Tim’s back

MG Siegler October 23, 201210:03 am

Lots and lots of cheering.

MG Siegler October 23, 201210:02 am

We made a video of the launch at Apple Stores.

MG Siegler October 23, 201210:02 am

iPhone 5 is off to a tremendous start. We sold out the first weekend selling more than 5 million units. This was fantastic. This is the most iPhones ever sold in an opening weekend — most phones overall too.

MG Siegler October 23, 201210:01 am

It is great to be back in the California theater. We’ve had some really fond memories here. More today.

MG Siegler October 23, 201210:01 am

Blue button down black pants

MG Siegler October 23, 201210:00 am

It’s Tim.

MG Siegler October 23, 201210:00 am

WiFi is shit here, but we have the tethers.

MG Siegler October 23, 20129:59 am

Take your seats. Hold on to your butts

MG Siegler October 23, 20129:59 am

We’re about to begin.

MG Siegler October 23, 20129:59 am

Hello