Apple’s event at the California Theater in San Jose is today, and we’re going to be live on the scene providing a blow-by-blow of the company’s announcements as they happen. Of course, this year Apple is also live streaming the event itself, via the web and Apple TV, so you can also follow along yourself.
But Apple’s live stream doesn’t have our color commentary, and you might also be stuck at work, where spending two hours watching online video is harder to get away with than watching text flow by on a screen. What I’m saying is, we’ve got you covered.
Keep an eye out at the Apple tag page for more in-depth looks at specific announcements, and follow along with us starting at 10 AM PT/1PM ET as Apple potentially unveils its iPad mini, a new Retina MacBook Pro, and a whole bunch of other goodies.
And that’s a wrap. Thanks all. Hands-on time.
We hope that you love these products as much as we’ve loved creating them.
Tim is going over the entire 2012 for Apple. Lots of new stuff, obviously.
Back to Tim.
Running their new iPad mini ad with “Heart & Soul”
2 weeks later comes cellular version (u.s. first)
Pre-order this Friday on October 26. WiFi version ships on November 2
Top end $659 for cellular iPad mini
iPad 2 still being sold at $399.
That’s with WiFi obviously.
Starts with 16GB at $329
Comes with new Smart Covers. Blue Green Pink Light Gray Dark Gray and product RED
Width of borders reduced specifically to make it manageable with one hand.
“There is inherent loss in just reducing the product in size.” — Ive
I’ve never seen so much trash talking at an Apple event. Phil was really laying into the Android competition, and targeting the Nexus flagship device no less.
New video for iPad mini with Jony Ive kicking it off.
Same 10 hour battery life.
iPad mini has A5 chip. HD front camera. Back has 5MP iSight camera.
He just took a crap on a ton of apps on Nexus 7 versus iPad mini.
67% more surfing web space if in landscape mode.
Shows off difference in looking at webpages. 50% larger for surfing the web in portrait generation. Yet the iPad mini is thinner and lighter.
35% larger display for iPad mini vs. Nexus 7.
Thicker and heavier than iPad mini event though it has a smaller display. Their’s is plastic.
Wow Schiller actually says “Android”. Showing the Nexus 7.
Others have tried to make smaller tablets — they have failed miserably.
I could do 275,000 examples for you. But I don’t have time — laughs.
Great for portrait and landscape position.
We thought a lot about the screen size. iPad 2 is 9.7 inches. iPad mini 7.9 inches. The pixels are *exactly* the same. 1024×768.
Comes in black and white. Sliver and slate back.
7.2mm thick. A quarter thinner than 4th gen iPad. As thin as a pencil. Weighs .68 pounds. 53% lighter than previous iPad. As light as a pad of paper.
Incredibly thin and light. Would you like to see one in person? Yep.
You can hold it in one hand. This isn’t just a shrunken down iPad. It’s a whole new design.
Huge applause. iPad mini.
And here’s shorty.
Comes in black and white. Starts at 16GB for $499 WiFi version.
Lightning connector too of course.
Carriers around the world for more LTE love — including Sprint in the U.S.
Better WiFi performance.
2x CPU power. Doubled graphic performance. Next generation ISP. Same 10 hours of battery life.
It is a powerhouse. A new chip. The Apple A6X
iPad 4th generation.
Earlier this year we announced a new version with a retina display. It’s the fastest selling iPad of all time. Top selling tablet in the world. But we’re not taking our foot off the gas. Here’s Phil again.
94% of fortune 500 is testing or deploying iPad now.
Today we have a new version of iBooks Author. New templates. Embedded fonts — use your own for custom looks. And insert math equations. This is actually very big. And new multi-touch widgets
It’s not just the large three publishers. It’s smaller ones. It’s teachers. It’s universities.
Now in over 2,500 schools in the U.S. These textbooks.
We announced iBooks Author earlier this year. 80% of US high school core curriculum now covered.
One thing we love is how quickly iPad has been embraced in education.
There’s a simple reason why it’s so successful: People love their iPads — laughs.
iPad accounts for over 91% of web traffic for tablets.
We sold more iPads in the June quarter than any PC maker sold of their entire PC line up. This has attracted a fair amount of attention — laughs.
In just 2.5 years. This is unprecedented.
Two weeks ago we sold our 100 millionth iPad.
Next I’d like to talk about iPad
That completes our Mac announcements. Tim back on stage.
Uses up to 50% less power when sitting idle.
Bigger one starts at $1799 — shipping in December.
These start shipping next month — november
starts at $1299
For those stuck in the past – year you still can get an external drive.
No more details on that though beyond a chart.
Fusion Drive near the performance of Flash. Much better than HDD.
OS X will automatically know which should go on Flash vs. HDD.
If the performance is solid this makes a ton of sense.
128 GB of Flash Storage. 1 or 3 TB HDD. Fused into a single volume. Built into OS X Mountain Lion.
Flash vs. HDD talk. New: The Apple Fusion Drive.
All the ports. We haz them.
New tech: Plasma deposition. Allows for better anti-reflection. 75% less than previous generation.
Two sizes: 21.5 and 27 inches. Both IPS.
We’ve laminated the display right to the glass. Display is 45% thinner now. Removed the optical drive and redid all the internal components.
Old generation looks so bulky now.
Friction stir welding. The molecules of the aluminum are merged together to make one piece.
We lovingly call the bottom the “chin”.
5mm thin edge. 80% thinner than previous generation.
“There’s an entire computer in here.” Laughs
We have one right here! From the front looks similar to old one. But from the side. Wow.
Crowd is whistling. Big applause.
Super fucking thin.
We’ve had 7 generations of iMac now. Here’s the next generation.
It all started back in 1998 with the Bondi Blue iMac. This really relaunched all of our products.
One more mac: the iMac. The best all-in-one computer. The number 1 desktop model in the U.S.
All shipping today.
Mac mini starts at $599 — server version $999
So perhaps suggesting iPad will be called something else… iPad Air?
Next Mac mini — “You knew there’d be something called “mini” in this presentation” — HA
Keeping the old MacBook Pro too. Sounds like for pricing reasons mainly.
Environmentally friendly. And we’ve made an ad.
$500 less than 15-inch version. Starts shipping today.
starts at $1699
Damn, OS X Cougar not here just yet.
Ships with OS X Mountain Lion. Obviously.
7 hour battery. i5 or i7 processors. Up to 8 GB of memory.
The most exciting thing is what you can’t see — what’s on the inside. Everything has been re-engineered from scratch.
29% higher contrast. 75% reduction in glare. IPS panel. 300 nits brightness.
Almost double the pixels of an HDTV
13.3 inches. 2560×1600 pixels. 4x the number of pixels of the previous generation. 4,096,000 pixels. World’s second highest resolution notebook display — more than 15-inch competitors. Even 17-inch ones.
And yes, a Retina display.
New MacBook Pro 13-inch. 20% thinner .75 inches thin. 3.5 pounds.
We’re going to take our best product and introduce something so much better.
Best selling though is 13-inch MBP. Actually it’s the best-selling Mac overall.
A few months ago we intro’d the best we’ve ever created. 15-inch MBP with Retina display.
Today is a very big day for the Mac. First, the MacBook.
We are not standing still. We’re going to continuing innovating. Some new great stuff. Here’s Phil Schiller.
Big applause on that.
#1 desktop and #1 notebook in the U.S. now.
Let’s talk the Mac. For the year ending in June Mac outgrew PC by 7x. Last 6 years straight too.
Available today in App Store free download.
And Chinese vertical print. And Japanese. Pages turn left to right.
Also supporting over 40 languages now. Shows off Korean.
Better integrated with iCloud. All your purchased books show up on your shelf and just tap to read. And sharing to Facebook and Twitter.
New iBooks today with continuous scrolling
Sepia and Night theme (though it sounds like Tim is saying “thing”)
Customers have downloaded 400 million of them since the inception of the store.
We now have over 1.5 million books in the bookstore
One of the most popular apps on the store is iBooks
Paid out $6.5 billion to developers.
Customers have now downloaded 35 billion apps from the App Store.
App Store numbers are from last month, 700K iPhone and 275K iPad, numbers growing.
After just one month, customers have already shared over 70 million photos using Shared Photo Streams, new feature in iOS 6.
160 million + Game Center players.
Sending at a rate of 28,000 per second, “maybe even more by now” says Tim.
Cook now extolling the virtues of iMessage. 300 billion iMessages sent in the last year.
Customers have now placed 125 million documents in the cloud in the last year alone.
200 million devices now on iOS 6
And Tim’s back
Lots and lots of cheering.
We made a video of the launch at Apple Stores.
iPhone 5 is off to a tremendous start. We sold out the first weekend selling more than 5 million units. This was fantastic. This is the most iPhones ever sold in an opening weekend — most phones overall too.
It is great to be back in the California theater. We’ve had some really fond memories here. More today.
Blue button down black pants
WiFi is shit here, but we have the tethers.
Take your seats. Hold on to your butts
We’re about to begin.
- Founded 1976
- Overview Apple is a multinational corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; iPod; Apple TV; a …
- Location Cupertino, California
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