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  • Sprout Social Adds New Team And Workflow Features To Social Media Management Platform

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Tuesday, October 9th, 2012
    sprout-social

    Sprout Social, a social management and publishing tool suite, is introducing new team and workflow features to its management console. The Chicago-based startup also hit a few milestones—Sprout Social added its 10,000th customer and is processing 30 million customer interactions per month.

    Sprout, founded in 2010, offers users tools for social media monitoring and engagement, a “smart inbox” that combines social feeds, collaborative tools and analytics, among other features.

    Sprout Social manages social media relationships between its customers and more than 100 million consumers, and is processing more than 30 million inbound messages per month for customers like McDonald’s, Yammer, AMD, Pepsi and Twilio.

    Sprout Social’s recent feature additions are shared customer history records, and team workflow and customer service tools including recent integrations with Zendesk, UserVoice. The company’s CEO Justyn Howard explains that the ability to allow multiple team members to work on a social media issue is more important now than ever. Where 2-3 person teams were managing social channels a year ago, Sprout now sees teams of dozens performing the same tasks.


    Company: Sprout Social
    Website: sproutsocial.com
    Launch Date: 2010
    Funding: $11M

    Sprout Social’s innovative tools help businesses more effectively manage their social media and social care efforts. Sprout provides social media engagement, publishing and analytic tools for top global brands including AMD, McDonald’s, Nokia, Pepsi, and UPS. Sprout’s world-class tools enable top brands – and more than 10,000 customers – to engage on numerous social platforms including Twitter, Facebook and LinkedIn. The platform manages more than 6 million social interactions per day and makes it incredibly efficient to for brands...

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