Lithium Acquires Social CRM Application For Call Centers, Social Dynamx

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, October 9th, 2012
social-dynamx

Social CRM company Lithium Technologies has acquired fellow customer care application Social Dynamx. The financial terms of the deal were not disclosed.

Social Dynamx’s platform is designed for large enterprises and customer call centers to identify, prioritize and manage millions of one-to-one social conversations on blogs, social networks and more in real-time. Lithium Technologies was founded in 2001 and focuses on a broad range of social CRM solutions. Lithium previously acquired brand tracking application Scout Labs.

Lithium says the combined offering with Social Dynamx will be available immediately as Lithium Social Web. Lithium Social Web allows companies to serve their customers on social channels, respond to their needs and enlist them as brand advocates or experts. The product, according to Lithium, improves agent productivity more than 25 percent.

Social Dynamx customers include Time Warner Cable, DISH Network and Convio.

Social Dynamx CEO Mike Betzer will join Lithium’s executive team, and will lead the Lithium Social Web business. Lithium plans to maintain Social Dynamx’s Austin, Texas office and all Social Dynamx regular employees are expected to join Lithium as part of the acquisition.


Website: lithium.com
Launch Date: August 6, 2001
Funding: $92.4M

Lithium helps top brands find online and mobile social customers, understand their influence, and build lasting relationships. The Lithium Social Customer Suite offers comprehensive social monitoring, creative customer experiences, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider...

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