Hey Facebook, Could You Fit Any More Fucking Branding On Your “Gifts”?

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So, Facebook launched its “Gifts” product, and I was keen to take it for a whirl. I proceeded to visit my fiancee’s wall and pick something out that she might like. There were a ton of options, including flowers and a bonsai tree. I opted for the bonsai tree.

Well, the package came today and we were extremely excited to open it up and start growing our new tree. As the package was opened, she looked at me and said “Could they fit more branding on this if they tried?”

She was right. What the hell is this?

Really Facebook? There’s a sticker on the outside package, and the gift itself is in a Facebook-branded bag. There’s also a card in a — wait for it — Facebook-branded envelope. Ok, we get it. The gift came via fucking Facebook. Yes, I know that this is your monetization strategy. Yes I know that investors are excited and giddy, but come on…

At one point I half-expected Zuck to hop out and Poke me.

After unwrapping this branded mess for 10 minutes, we found the gift. I wonder if brands will have a problem with their goodies being so hidden. Branding. Ugh.

UPDATE: Apparently, this abomination started with Karma, which Facebook acquired:

Double ugh.

(Thanks Harlan)

[Cat Photo Credit: Flickr]