Twitter has announced a new email newsletter initiative, hoping that you’ll find people that you might already know on the service and then come back to interact.
Here’s what Twitter had to say:
This weekly email highlights a handful of people you may know who use Twitter. You can choose to follow any of the suggested people and you can find more people you may know on twitter.com. Suggestions are based on signals like who your friends follow and the contact information imported by people you know. For example, if several people you know follow someone, you may also know them and want to follow them too. There’s no telling who you might find on Twitter, so open this weekly message for an ongoing source of great accounts to follow.
This is something you can already do based on your email contacts, but I suppose that it wasn’t picking up enough traction. Email is definitely a way to bring people back if they’re dormant, though.
If this isn’t your bag, you can go into your account settings and shut these off. As usual with Twitter, this is now a default email that will hit your inbox. Email newsletters can be effective if you’re caught off guard…as President Obama has recently gotten me stoked about a dinner at the White House and a guest email from Beyonce. Alas, these were just ways to get my money.
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Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.