Online travel info aggregation and tools startup Traxo has announced the acquisition of frequent flyer miles tracker GoMiles to add customers and beef up its suite of digital travel organization and tracker tools.
Terms of the deal were not disclosed but Traxo revealed that the transaction has been structured as an asset purchase, with the GoMiles brand, content and members being acquired but not its technology.
Traxo explained its interest in the 2010 TechStars graduate as a grab for data and customers, noting specifically that GoMiles’ “comprehensive archive of information about each loyalty program, actionable advice on how to avoid point expirations, and a listing of attractive mileage offers” caught its eye, and adding: “We look forward to providing that same wealth of information to the broader Traxo community.”
Traxo users acquire a Travel Score, based on variables such as distance traveled, which can unlock Travel Perks such as car rental vouchers and travel insurance cover. The company said the additional scale GoMiles adds to its business will enable it to negotiate better Travel Perks for users. It said it also plans to invest in developing some “compelling new features” — no word on exactly what these will be yet.
GoMiles customers’ account data will be automatically moved over to Traxo.com — including any accrued frequent flyer miles — the company said. But Traxo plans to keep the GoMiles brand going.
GoMiles users will be able to carry on managing their frequent flyer accounts in the usual way but will also be able to tap into Traxo’s suite of travel organisation tools — such as its travel history timeline for keeping track of trips.
To date, Traxo said it has raised a $1.2m seed round from travel industry angels, and added that it is “currently seeing strong interest” from west-coast VCs in a recently launched $5m Series A funding round.
Release follows below
DALLAS, Sept. 25, 2012 /PRNewswire-iReach/ — Traxo (www.traxo.com), the leading website combining online travel organization and social travel tools, today announces the acquisition of the assets of GoMiles (www.gomiles.com), a well-respected provider of frequent flyer management services for consumers. GoMiles users have been seamlessly migrated to the Traxo platform, and can begin taking advantage of Traxo’s extensive trip organization and frequent flyer mileage protection tools, effective immediately.
“We are excited about integrating the unique capabilities of GoMiles into Traxo, and are committed to serving GoMiles users with the high level of service that they have come to expect,” said Andres Fabris, CEO of Traxo. “We know this is an opportunity to deliver even greater value to GoMiles users” said Michael Komarnitsky, CEO of GoMiles. “Traxo’s trip-organization capabilities are unmatched in the industry, and GoMiles users will be able to leverage these features to take more control of their trips and their frequent flyer miles.”
Introducing New Instant Link to All Loyalty Accounts
Traxo is pleased to also introduce the all-new Traxo Express Access™. This new convenience feature allows Traxo users to be instantly linked to all their loyalty accounts. “No need to ever dig up or try to remember those cryptic login credentials again – Traxo has taken the friction out of the login process. With Traxo Express Access™ you can now log in with a single click”, said Andres Fabris, CEO of Traxo.
For more information on this acquisition, please visit: https://www.traxo.com/gomiles.
Traxo is the world’s most comprehensive aggregator of personal travel information, including: itineraries, miles, points, and elite status. The service automatically detects and aggregates travel information directly from over 160 different travel websites, and accepts travel confirmation emails from over 1,300 travel providers, organizing everything into a single, comprehensive travel dashboard. Traxo users become part of a smart, savvy online travel community and are rewarded with rich and informed social travel experiences. Conceived by founders Andres Fabris, Andy Chen and Richard Pendergast, Traxo’s executive team is comprised of business veterans with years of industry experience at companies such as Sabre and Travelocity. For more information, please visit www.traxo.com.
GoMiles is the easiest and best way to manage your frequent flyer miles. GoMiles helps users take control of their frequent flyer miles once and for all, by helping users manage all their accounts in one place, protect them from expiring, earn more miles faster, and redeem smarter. Founded by Michael Komarnitsky and Marc Kamaka, GoMiles is a Techstars 2010 Seattle graduate and has been leading a wave of innovation in the frequent flyer management space. For more information, please visit www.gomiles.com.