PETA Foots The Bill For Virtual Frog Dissection Software In India

Natasha Lomas

Natasha is a reporter for TechCrunch, joining September 2012, based out of London. She arrives after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic.com). At silicon she focused on mobile and wireless, telecoms and networking, and IT skills issues, and has also freelanced... → Learn More

Monday, September 24th, 2012
frog-dissection

PETA, People for the Ethical Treatment of Animals, is offering to sponsor software that lets students poke around the innards of frogs — without actually, you know, poking around the innards of frogs. The offer is being made to schools and colleges in India that agree to give students a choice of cutting into real or virtual frog flesh — or indeed replacing traditional dissection with other “humane” alternatives.

The software in question — Frog Dissection — is made by Emantras, the company PETA is tying up with for the Indian initiative, and is priced at between $2.99 and $4.99 in the U.S. but will be offered free to classrooms in India that agree to offer non-animal dissection alternatives.

PETA says it’s targeting India for the free software as a follow up to recommendations by the country’s University Grants Commission (UGC) that animal dissection and experimentation should be phased out of labs over the long term. The UGC also recommends software alternatives to dissection should be developed.

“Countless frogs and other animals are killed for dissection, even though non-animal methods for teaching biology are far superior,” noted PETA India Science Policy Adviser, Dr Chaitanya Koduri, in a statement. “PETA India is eager to help universities and schools take the lead in teaching biology using humane, modern methods.”

Emantras’ software is available for PCs, Macs, iPads and interactive whiteboards. Key features are said to include “vivid” 3D imaging”, step-by-step dissection instructions, detailed info on frogs’ organs and “accurate simulation of the wet lab dissection procedure”.

 


Company: Emantras
Website: emantras.com
Launch Date: 2000

Emantras is a digital learning firm with a presence in US, Europe and Asia. It is headquartered in California and has key development centers in Chennai and Gurgaon, India. One of the earlier firms to pioneer in elearning and build an expertise in it, Emantras has been in the business for 9 plus years now. It works actively with educational institutions in US, both k12 and higher education, corporate /enterprise sectors on training and elearning initiatives in Europe and Asia. Apart...

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