Ad tech company eXelate, a provider of data and analytics to help advertisers know more about who to target and how, has announced that it’s raised a $12 million C round, led by NewSpring Capital with participation from existing investors Carmel Ventures, Menlo Ventures and Trident Capital. The new capital brings the total raised by eXelate to $32 million, following its $15 million B round in 2010.
The company says that the additional funding will be used for U.S. and international expansion and to further develop its product line in ad data and analytics. It’s not ruling out “complementary acquisitions”, either.
Meanwhile, Glenn T. Rieger, General Partner of Philadelphia-based NewSpring Capital, joins eXelate’s Board of Directors.
A sort of BIG data play for advertisers, eXelate taps into demographic and purchase intent information for over 400M online unique visitors worldwide, garnered from its offline partners and by directly measuring online behavior. Via this data and its engine, it claims to be able to provide a full-circle suite of data and analytics, enabling advertisers to work out who they should be targeting, how to target them, and a way of measuring the success of those targeted campaigns. Rinse and repeat.
Or to use eXelate’s own jargon-laden words:
The company leverages this cloud plus its unique modeling algorithms to build proprietary services for agencies and advertisers seeking to gain insight on prospects, deliver relevant marketing messages and measure digital advertising effectiveness.
Okay, we get it.
To that end, eXelate says it’s seen +300% revenue growth two years in a row — whatever that means — validating its product and business model.
The company was founded in 2007 and has offices in New York, Chicago, San Francisco, London, Paris and Tel Aviv.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data™ - customized audiences built for advertisers based on first and third party...
NewSpring Capital, based in Radnor, Pennsylvania, and Short Hills, New Jersey, is a leading provider of private equity capital to the Mid-Atlantic region. NewSpring Capital currently manages over $500 million across three distinct investment strategies through its family of funds. NewSpring Ventures is the venture capital arm of NewSpring Capital. Across all funds, NewSpring Capitalâ€™s investment professionals include eight partners with significant experience as private equity investors, operating managers, and industry leaders at the CEO level. The firmâ€™s highly cohesive investment...
Carmel is among Israelâ€™s top tier of venture capital firms. They invest primarily in early stage companies in the fields of software, communications, semiconductors, internet, media, and consumer electronics.
Menlo Ventures provides capital for seed through growth technology companies in the consumer and enterprise sectors. For decades, the firm’s market-driven research analysis has led to the identification of and successful exits in innovative technology markets. Notable research-areas of investment include Mobile (Siri, MobiTV, TeleNav), Enterprise storage (3Par), Communications (Acme Packet, Cavium Networks), and Consumer (Carbonite, Roku). Founded in 1976, Menlo’s portfolio includes 70 public companies and more than 100 mergers and acquisitions. Throughout our history, Menlo’s deep network...
Trident Capital is a venture capital and growth equity firm combining the vision and risk-tolerance of venture capital with the financial creativity and flexibility associated with private equity. Trident is an engaged investor and delivers more than capital to its portfolio companies: it helps refine go-to-market and growth strategies, build and enhance strong executive teams, and make valuable introductions to strategic partners and customers. Trident is a thesis-driven investor that continually evaluates emerging trends and future customer needs. ...