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Go Try It On Adds Instagram-Like Filters To Mobile Fashion And Styling App

Leena Rao

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Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, August 28th, 2012
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Go Try It On, a startup that allows users to share photos of themselves and get opinions on their looks, is releasing a new version of its iOS app that aims to make fashion photo sharing more interactive.

As we’ve written in the past, Go Try It On allows you to upload a photo of yourself, add descriptions of the brands you are wearing and include context around the choice of the outfit (i.e. concert, holiday party). The site’s community can then comment on the site and provide feedback on fellow members’ outfits. Users can choose to ask the greater Go Try It On community, just share with their friends on Facebook, or ask a brand or professional stylist for advice.

With the new version, users can add Instagram-like filters and frames to photos. The app has also added a one-of-a-kind timer feature to allow users to get the perfect pose, and allows users to create collages of their photos.

Go Try It on is adding content to this version of the app, with the ability to browse through and discover on-trend pieces and add them to your Shopping List. For launch, Go Try It On is announcing partnerships with a number of fashion brands including Barneys New York, Sephora, Rebecca Minkoff, Kimberly Ovitz, NET-A-PORTER.COM and Cut25 by Yigal Azrouël to include pieces for users to buy.

Contributing to the list of influencers on the app, Go Try It On is thrilled to welcome over 40 fashion bloggers to the new platform including The Blonde Salad, 9 to 5 Chic, Trop Rogue and StyleLikeU. Bloggers can post original or existing content from their blog, allowing their readers to reach them on the go and build their brand on a mobile platform. We’ve also built technology that allows us to identify what products bloggers are wearing and offer users the ability to “shop their look”.

Go Try It On faces competition from Chicisimo, Polyvore, and Fashism.


Crunchbase

Company: Go Try It On
Website: gotryiton.com
Launch Date: December 2009
Funding: $3M

GOTRYITON allows guests the ability to share photos of themselves and get an honest opinion on their look before they go out. Guests can either ask the community, or keep their look private and just ask their friends for feedback.

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