While the search continues for a new top executive for Flickr, Yahoo and its new CEO have found a new chief marketing officer — and one with former operations experience. This afternoon Yahoo announced that Kathy Savitt will be joining the company as CMO on September 14th and will report directly to Marissa Mayer.
Yahoo gains significant experience at the top of its marketing arm, as Savitt has held a number of consumer, retail and tech executive positions during her career. Most recently, she was the founder and CEO of social commerce company, Lockerz, a site that now counts 45 million users.
Prior to Lockerz, Yahoo’s new CMO was executive VP and CMO of American Eagle and, before joining American Eagle, she held a number of senior leadership positions at Amazon.
“Yahoo! is at an important and unique inflection point in its storied history,” Savitt said in a statement today. “I believe passionately in Yahoo!’s ability to inspire and delight users, partners and advertisers around the world and am excited to join Marissa in defining Yahoo!’s next chapter.”
Former Yahoo CMO and EVP Elisa Steele left the company in December, after initiating a decentralization of Yahoo’s marketing department, as reported at the time by Kara Swisher. Last month, Steele jumped to Skype, becoming the company’s new CMO.
Since then, Yahoo marketing has been without an official chief, but that ended today with Mayer’s first (reported) high level appointment, and perhaps the first of many baby steps toward restoring faith in Yahoo leadership — or at least a sign of movement in that general direction.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Kathy Savitt is the founder and former Chief Executive Officer of Lockerz and current Chief Marketing Officer of Yahoo. In her role as CEO of Lockerz, Kathy spent her time relentlessly focused on creating a unique online experience for millions of Lockerz members in 195 countries. Kathy’s entrepreneurial spirit was evident early in her career, as she founded her first company, an integrated marketing communications firm called MWW/Savitt, before she turned 30. She then moved on to serve in key...