Rumor Mill: Apple Is Holding Two Separate Events For The New iPhone And iPad

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The Intermacweb is in a tizzy today at the possibility of two upcoming Apple events – one on September 12 for a September 21st iPhone launch and another for iPad news, potentially for the fabled iPad Mini. The rumors, fanned by Gruber and Jim Dalrymple, posit that Apple is beyond the “One More Thing” excitement of the old days and is instead planning to make the most of each launch.

Quoth Gruber:

I’m thinking it makes more sense for Apple to hold two events. First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade.

Apple rarely does concurrent launches, at least concurrent launches of competing mobile products. You’ll recall that Apple has launched iPod products in quick succession – they announced the new Touch, the touchscreen Nano, and the new Shuffle at the same time in 2010 – I can’t recollect a dual iPhone/iPad launch.

The iPad and the iPhone are the pride of Apple. There is no real reason to have them crowd each other, especially as we leave Back-To-School season and roll into the holidays when a new iPad may be just what Santa ordered.