Hugh MacLeod is joining us at Disrupt. And to celebrate this reunion, he made a little video about what we do at Disrupt.
Hugh MacLeod is a cartoonist and professional blogger, known for his ideas about how “Web 2.0” affects advertising and marketing.
After a decade of working as an advertising copywriter, Hugh started blogging at gapingvoid.com in 2001. He first started off just publishing his cartoons, but as time wore on he started blogging about his other main interest i.e. marketing.
In 2004 he wrote “How To Be Creative” and “The Hughtrain”, which both got widely read in the blogosphere.
In 2005 he scored his first major blog marketing success with EnglishCut.com, a blog he started with Savile Row tailor, Thomas Mahon. It tripled Thomas’ sales within six months.
Since mid-2006 Hugh’s main occupation has been helping a small South African winery, Stormhoek “rise above the clutter” in the wine market by using Web 2.0 tools to get the word out. Sales have gone up fivefold since then, thanks to Hugh’s marketing efforts.
Since 2006 Hugh has been constantly engaged as a public speaker, giving talks in both Europe and the US, talking about Web 2.0 and the ramifications it has on business.
Hugh’s basic mantra about blog marketing is “Blogs are a good way to make things happen indirectly”, a point lost on many corporate types.
And if you’re still not sure what the hell we do at Disrupt, here’s a little description: We bring you the scrappy startups and the visionary leaders that are here to bulldoze the old guard and build the future. A future where you can order pizza, beer, read a book, pay your bills, order an escort and control a tech empire simultaneously from a lazy boy using an iGadget. We bring you the rebel tech forces fighting guerrilla warfare against the big data Dark Lord. We bring you the international games of technological Darwinism. And all you have to do is buy a ticket and show up. If you really want to support the Disruption, you can sponsor the conference.
Now, if Hugh’s animated short wasn’t good enough, check out this reel.
If you’re still not sure what we do and why you should be there- you can always send us an email. However, note that we may Disrupt email before the conference ends.