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  • Orbotix’s Sphero Is Rolling Into An Apple Store Near You

    Chris Velazco

    Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,... → Learn More

    Friday, June 29th, 2012
    sphero

    It’s been a few months since Orbotix’s pearlescent smart ball finally started making its way out into the real world, and the team behind it has just announced that another major retailer will be carrying their slightly-pointless gadget.

    Move over, Brookstone — the Sphero is now available in Apple’s online store and in a handful of their carefully-crafted altars of consumerism.

    The Sphero, if you’ve managed to miss our previous coverage, is a small robotic ball that you can control from your smartphone or tablet. In addition to being able to take the thing for aimless drives around the house, users can fire up (or even develop) apps for the Sphero that turn it into a mobile gaming accessory rather than just a $129 toy.

    And really, I imagine that’s where most of the fun will come from down the line. Orbotix is currently criss-crossing the country to drum up developer support for the Sphero, so with any luck the smartphone-controlled-robotic-ball-that-could will only get better with time.

    Still, its usefulness is downright questionable, but the pint-sized robo-sphere has managed to please both preschoolers and presidents alike. That’s got to count for something, right?