Google has spent the last decade building a huge amount of infrastructure to support its own services and applications. Now anyone will be able to take advantage of all that investment, as Google is rolling out a set of infrastructure-as-a-service products that could compete with industry heavyweight, Amazon Web Services.
Google has already built one of the largest data centers and networks to connect those data centers. And in 2008, Google created App Engine, which Urs Holzle, VP of Engineering and one of first 10 employees at Google, said now supports over 1 million active apps and 7.5 billion hits per day. It’s the largest public NoSQL data store in the world.
Holzle showed off the new product, called Google Compute Engine, which will provide Linux virtual machines at Google scale. The goal is to provide application developers the ability to turn up virtual machines, along with high-performance storage and connectivity to their users through Google’s networks.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...