We’re here at Zynga‘s big press event today at the company’s headquarters in San Francisco. Mark Pincus is on stage, sharing a few new stats about the company — with more news to come about game launches, he says.
But first, this post about the stats. He’s not sharing daily active user numbers (which are at 53.3 million today, according to AppData), ARPU, ARPPU or other industry measures.
He’s sharing average types of activity across Zynga’s games in the last minute worldwide — vanity metrics, meant to illustrate Zynga’s overall size.
Stay tuned for more coverage shortly.
Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...