StrikeAd, a startup that helps advertisers and agencies manage their mobile campaigns, has raised another $500,000 in funding.
The round is an addition to the $3 million Series A led by DFJ Esprit that the startup announced in January. More impressive than the amount of funding is who it’s coming from — Jeff Clavier’s firm SoftTech VC, Siemer Ventures, and Applied Semantics co-founder Gil Elbaz (he’s now CEO of Factual).
By bringing on three West Coast investors, StrikeAd is also signaling its US ambitions. The company has moved its headquarters from London to New York City (specifically to Fifth Avenue in the FlatIron district). Founder and CEO Alex Rahaman has made the move, too.
Founded in 2010, StrikeAd bills itself as the first demand-side platform (an important technology in the desktop advertising world for managing multiple campaigns and multiple ad exchanges) for mobile.
“Mobile advertising is still in its infancy, and it is critical that brands and agencies leverage elite services likeStrikeAd’s to optimize their ad placement and targeting by reaching consumers with the most relevant content possible,” Clavier said in the announcement.
StrikeAd also raised an $800,000 seed round from Thomas Falk (eValue Group).
The worlds first mobile demand side platform, a single point where agencies and advertisers can plan, execute and evaluate all their mobile advertising. StrikeAd Fusion is a proprietary technology platform created to answer the ever growing need of media planning and buying agencies to manage their mobile campaigns effectively through a single platform. Our unique platform is not a bolt on to an existing DSP but a mobile-specific platform in its own right, a single console through which agencies...
SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 135 early-stage start-ups. Based in Palo Alto, the firm manages two institutionally-backed funds and invests in Silicon Valley, New York, Southern California, Boulder and Canada. SoftTech VC is among the most active investors in early stage consumer Internet and B2B startups, consistently investing in 20 new opportunities a year. We seek great entrepreneurs, differentiated products and large market opportunities. More information...
Siemer Ventures is a boutique venture capital firm that invests in early stage tech-related businesses that, we believe, are positioned for long-term sustainable growth. Because we prefer to work with start-ups at the beginning of their life cycle, we typically invest before institutional venture funds get involved. Our Principals are former start-up entrepreneurs who have successfully built and sold their own respective businesses prior to becoming venture investors. Our investment professionals have collectively invested in over 50 companies over...
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