Soundcloud Turns Up As An Expanded Tweet Partner For Audio

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Wednesday, June 13th, 2012
SoundCloud tweet

SoundCloud just revealed itself as an expanded tweets partner. SoundCloud’s HTML5 widget will show up in tweets that contain a SoundCloud url.

This means that Twitter cards will display a summary of SoundCloud sounds right inside a tweet allowing anyone to follow both the Soundcloud platform and any Soundcloud content creator directly within the expanded Tweet.

It’s significant for Soundcloud, since most of the other partners announced today were content partners like the NY Times, Wall Street Journal rather than media platform like Soundcloud. So far only images and video partners were announced as WWE, BuzzFeed, and TMZ on the image side, and BET, Lifetime, and Dailymotion for video.

Twitter announced today that Expanded Tweets will let users check out content directly from certain partners including MSNBC’s Breaking News, San Francisco Chronicle, Der Speigel, and TIME.

Expanded news-based Tweets show a preview of the headline and introduction, as well as the Twitter accounts of the publisher and writer.


Company: SoundCloud
Website: soundcloud.com
Launch Date: October 2008
Funding: €62.5M

SoundCloud is the world’s leading social sound platform where anyone can create sounds and share them everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks. It takes just a click to share sounds to Twitter, Tumblr, Facebook and Foursquare. SoundCloud can be accessed anywhere using the official iPhone and Android apps, as well as hundreds of creation and sharing apps built on the SoundCloud platform. SoundCloud offers free...

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