Microsoft just announced an upcoming improvement to the Xbox 360 that allows you to search for movies and video content simply by calling out a few simple phrases (“bing action” for action movies, for example.)

Microsoft also announced Bing voice support for 12 additional countries as well as more languages. They’ve also added more media channels including Machinima, Nickelodeon, Univision, and Paramount. Sports channels include NBA Game Time pass, bringing 2,400 live games to the Xbox. NHL also announced Xbox support.

A new app, WatchESPN will provide full ESPN streams in HD including all programming from ESPN, ESPN2 and 3.