Consumer video chat provider ooVoo, which has more than 46 million users worldwide, is rolling out new applications that will make its service even more attractive. And the service, which is popular among kids and young adults, will remain free on all those platforms, with monetization provided primarily through advertising served up to web users.
ooVoo allows customers to create chat rooms with up to 12 participants which can be accessed through a number of different platforms and devices. The new iPad and Facebook apps come on top of apps for the iPhone, Android, Web, and PC applications that consumers can use to chat with their friends.
Although up to 12 participants can join ooVoo chats, the new iPad app, available today, provides up to four simultaneous HD video chat streams to users. And with the Facebook app, the already social app will make it easier for users to find friends and to connect via video chat. In addition to sharing video chats on Facebook, ooVoo users can send invitations via email or by texting an ooVoo call link.
In an ooVoo video chat through the company’s new iPad app, CEO Yuval Baharav told me that its young user base frequently uses the app for ambient communications, basically leaving their video chat windows open for hours. The average users watches about 200 minutes of video chat sessions per month.
Users frequently use ooVoo as a way to remotely collaborate on music and other projects, and many record those sessions and upload them to YouTube or share them on Tumblr. As a result, ooVoo has added a free video record feature that they can use, taking the friction out of this popular usage of the app.