uberVU already offers a dashboard for monitoring social media conversations about your company, but CEO Mark Pascarella and founder/Chief Product Officer Vladimir Oane says it’s time to help brands find the crucial signals in the social media noise. So they’re launching a new feature today called, predictably, uberVU Signals.
Nowadays, whenever I meet with a social media monitoring company, they want to talk about the need to move the technology beyond the flood of data. Pascarella says that for uberVU, that means taking “a really sophisticated set of algorithms at the intersection of big data and artificial intelligence” and using those algorithms to find the social media updates that could are important in different topic areas (say a product, technology, or company), based on things like influence, sentiment, volume, and demographics.
“No one has asked for more data,” Oane says. “What they’re asking for is a solution that gives them critical business information.”
They might be positive (say a news story that could lead to good publicity or sales for your company) or negative (some complaints on Reddit that could turn into a full-blown fiasco if not dealt with quickly and properly). Either way, they’re important to you, but might otherwise get lost in a long list of tweets and other updates. You can get alerts in uberVU and via email, and you can also turn those updates into tasks for different team members.
uberVU is making Signals available as part of its existing social media dashboard, a product whose customers include PayPal.
uberVU is the best social media monitoring & engagement platform for the Forbes Global 2000 marketing departments. uberVU keeps track track of all the major social media platforms in real-time and through uberVU Signals is able to deliver opportunities for marketing teams to engage with their audiences in smart and informed ways. uberVU answers the What, Who, Where and When for marketing teams to engage with their consumers. uberVu was chosen as a winner of Seedcamp 2008.
Proven executive and entrepreneur focused on building high growth emerging media and technology enabled businesses. Specialties Executive leadership, entrepreneurship, strategy, capital formation, business and product development, complex rights negotiation, intellectual property.