Shared Task List Maker Asana Gets A New Pose For Big Groups, Adds Premium Workspaces

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Asana has been slowly sleeping across TechCrunch lately, and the low-key but ambitious company revealed last week that it has been doing the same elsewhere  – Twitter, Foursquare, LinkedIn, and Airbnb are some of the other workplaces it’s been showing up. And today, the shared task-list maker is rolling out the next part of its enterprise plan. It will now be officially available to teams of more than 30 people, via a monthly membership fee.

Prices start at $300 per month for up to 50 teammates, with 75 and 100-person groups running higher. Those who subscribe will be able to use project-level permissions, which co-founder Justin Rosenstein tells me is one of the more sought-after features so far. It’s a smart one to charge for, as large groups can typically afford the cost, and have use cases that require it. People in these Premium Workspaces plans will also get priority support; the product may be simple, but when you get into a big organization, someone is bound to have questions.

The product will otherwise stay free for teams under 30, although they can also pay $100 a month for project permissions and support.

The big picture, as Josh wrote last week, is about building a centralized tool that naturally fits into any project you’re trying to get done. Instead of trying to build a fancy superstructure of features like older enterprise software companies, it has focused on the humble task list as the the most important feature to help people organize and complete their work more quickly. Rosenstein and co-founder Dustin Moskovitz hope to one day offer a work graph.

It’d be like Facebook’s social graph, but for any type of task that you need to get done with anyone else — a way for people get their work out of email and into something they can actually keep track of. And, customizable via the developer platform it just introduced last week. If it wasn’t obvious already, the founders’ background building Facebook in the early days made its mark, and now Asana is on its way to taking on the world, becoming the Facebook of work.