Thanks to an election year and a high unemployment rate, jobs seem to be dominating the headlines even more than usual. Now SmartRecruiters, a hiring startup recently backed by the Mayfield Fund, is trying to tap into that interest — and maybe do some good in the process — with a campaign it’s calling “Got Jobs?”
The company says that its technology can help small- and medium-sized businesses, in particular, cast a wider net as they try to fill open positions. Rather than just posting their job listings to a few sites like Craigslist and Monster, SmartRecruiters customers can post to more than 100 job boards, including LinkedIn and Careerbuilder, then track applications and feedback. And SmartRecruiters is free to use. (It takes a percentage of the fee when you post to a paid job board or buy background checks from third-party vendor.)
With “Got Jobs?”, SmartRecruiters has paired its technology with a job creation message. Businesses looking to hire someone can visit the campaign site to quickly create a job listing and post it through SmartRecruiters. They can also grab an “I Hired” badge for their websites, showing how many positions they’ve filled through the service.
Oh, and if you think this is just empty marketing, and that a recruiting startup isn’t going to do much to fight unemployment, SmartRecruiters points to a recent government report showing that there are still 3.5 million unfilled job openings. So by making it easier for businesses to hire, the company argues that it can make a real difference.