It looks as if B&N will beat Amazon to market with the first front-lit e-reader. The image here is by way of The Digital Reader and suggests B&N is set to launch an updated Nook Simple Touch Reader sooner verses later. Called The Nook Simple Touch Reader with GlowLight, the signage advertises a Nook with an illuminated screen. This comes just days after Devin spied a very similar Kindle.
The Kindle Devin spotted used a front-lit screen that produced an even glow over the screen. “The screen lit up evenly with a rather cool light,” he said and went on to describe that the glow increased in intensity as the ambient light decreased. Seeing how this speculation is based on in-store signage, it’s unclear how the B&N version will work but it must be similar. The signage advertises a Nook Simple Touch Reader with GlowLight.
The timing is right for a new Nook reader. The last generation was introduced on June 1, 2011. The new hardware is probably done. B&N is likely putting the final touches on the marketing plan and will release the new models within the coming weeks.
Buyers might have to wait a bit longer for a similar Kindle product. Amazon tends to release its e-readers in the fall and the model Devin played with was housed in a cardboard box, which seems to state it has to travel down the development road a bit farther.
Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children’s books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers. As of January 31, 2009, the Company operated 778 bookstores and a Website. Of the 778 bookstores, 726 operate under the Barnes &...
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