Facebook: Video Apps Getting a Big Boost From Timeline And Open Graph

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Facebook today revealed statistics from a variety of video apps that have integrated with the new Timeline interface through the Open Graph API. According to the performance numbers out of the likes of VEVO, Viddy, and DailyMotion, video apps are getting tons of traction from integrating with Facebook’s newest look and feel.

Some highlights from Facebook’s blog post on video app growth on Timeline:

  • Video sharing iPhone app Viddy has doubled its average daily sign-ups since launching its Timeline app in February. Most impressively, its monthly active users have boomed from 60,000 to more than 920,000. We’re hearing separately that at the moment, fully 90 percent of new Viddy users sign up for the app through Facebook.
  • VEVO has seen “exponential growth” since it deepened its Facebook integration across its web and mobile apps. Fully 60 percent of its traffic now comes from Timeline posts on Facebook. The company has seen its daily user registrations grow by 200 percent since turning on Facebook-only registration.
  • Izlesene, a Turkish video site, has seen its monthly active users grow to 6.5 million from 250,000 since it made its debut on Timeline in September 2011.
  • Social video site Dailymotion has had more than 9 million people add their app to their Facebook Timelines in the past two months alone.

The popularity of online videos often grows “virally,” passing from person to person, so it makes sense that a massively popular social network like Facebook would be a boon to services that host videos. It really is just the beginning when it comes to seeing how well video can do in this format — Ustream and Magisto, for example, just launched their own respective Facebook Timeline integrations this week. It’ll be exciting to see how the numbers progress in the weeks and months ahead, and if the engagement grows or wanes as more services become available on the platform.