Facebook: Video Apps Getting a Big Boost From Timeline And Open Graph

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Wednesday, April 4th, 2012
video

Facebook today revealed statistics from a variety of video apps that have integrated with the new Timeline interface through the Open Graph API. According to the performance numbers out of the likes of VEVO, Viddy, and DailyMotion, video apps are getting tons of traction from integrating with Facebook’s newest look and feel.

Some highlights from Facebook’s blog post on video app growth on Timeline:

  • Video sharing iPhone app Viddy has doubled its average daily sign-ups since launching its Timeline app in February. Most impressively, its monthly active users have boomed from 60,000 to more than 920,000. We’re hearing separately that at the moment, fully 90 percent of new Viddy users sign up for the app through Facebook.
  • VEVO has seen “exponential growth” since it deepened its Facebook integration across its web and mobile apps. Fully 60 percent of its traffic now comes from Timeline posts on Facebook. The company has seen its daily user registrations grow by 200 percent since turning on Facebook-only registration.
  • Izlesene, a Turkish video site, has seen its monthly active users grow to 6.5 million from 250,000 since it made its debut on Timeline in September 2011.
  • Social video site Dailymotion has had more than 9 million people add their app to their Facebook Timelines in the past two months alone.

The popularity of online videos often grows “virally,” passing from person to person, so it makes sense that a massively popular social network like Facebook would be a boon to services that host videos. It really is just the beginning when it comes to seeing how well video can do in this format — Ustream and Magisto, for example, just launched their own respective Facebook Timeline integrations this week. It’ll be exciting to see how the numbers progress in the weeks and months ahead, and if the engagement grows or wanes as more services become available on the platform.


Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Company: Vevo
Website: vevo.com
Launch Date: December 8, 2009

VEVO is the world’s leading all-premium music video and entertainment platform. VEVO is available in the United States, Australia, Brazil, Canada, France, Ireland, Italy, New Zealand, Spain and United Kingdom through VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone, BlackBerry Playbook), Connected Television (Xbox, Roku, Boxee) and user embeddable video players. VEVO TV, an always-on broadcast-style music and video channel, is also available in the US and Canada within VEVO.com and apps for iOS,...

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Product: Viddy
Website: viddy.com
Company Viddy

Viddy is a simple way for anyone to capture, beautify, and share amazing videos with the world. Capture key moments of your life, instantly produce it into a beautiful video, and share it with those who matter most. We’ve imagined a better way to experience mobile videos: Instantly create visually stunning clips using our cinematic production packs. One-click sharing to the social web, including Facebook, Twitter, Tumblr, and YouTube. Meaningful feedback from those who matter most – friends, family and more. Realtime video...

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Company: Dailymotion
Website: dailymotion.com
Launch Date: March 1, 2005
Funding: $68.5M

Dailymotion is a social video site based out of Paris that offers a mix of both amateur and professional content. They are differentiating their site by offering a mix of professional content, contextual advertising, and paying top content producers (companies or individuals) through their MotionMaker program. Dailymotion offers a healthy mix of individual videos, channels and groups that can be viewed by popularity, most recent, most views and most rated. In July 2007, Dailymotion announced that they would be...

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