Rovio is back! After seemingly resting on the success of the original games, Angry Birds Space launched yesterday with much fanfare. And you know what? It’s a great game. I choose to fling birds through space last night rather than sleeping.
With every great cartoon franchises comes merchandise. Angry Birds Space is no different. Rovio embraced the lucrative power of plush toys since the first game and just put a host of space-themed items up for pre-sales. These six plush toys are just the start of what will likely turn into a full-on invasion from space.
Prices start out at $16 for the 5-inch model. The 8-inch is $20, 12-inch $38, and 16-inch is $75. The first batch is expected to ship out in late May or early June and includes all six angry space birds including my favorite, Lazer Bird.
Rovio’s Peter Vesterbacka detailed to TechCrunch’s Jordan Crook that more goods are on the way. Angry Birds Space is Rovio’s biggest launch, he said, and the company is attempting to position the game specifically well for the Chinese market. Expect to see Angry Birds Space everywhere — expect on Windows Phone devices.
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.
Peter Vesterbacka is currently the CMO of Rovio Mobile.
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