Yummly, a semantic recipe search engine, has raised $6 million in Series A funding led by Physic Ventures and Unilever Corporate Ventures, the venture capital arm of food giant Unilever, with contributions from returning investors Harrison Metal Capital and the Harvard Commons Press, among others.
Yummly aggregates hundreds of thousands of recipes from around the web and allows you to filter results by type of food, course, and ingredient and break down recipes by diet, allergy, nutrition, price, cuisine, time, taste, and sources.
You can also edit and save any recipe with ingredient substitutions and adjustments based on your preferences; Yummly will recalculate the recipe to reflect the new ingredient amounts. So if you wanted to cut a recipe down to one portion, Yummly will recalculate the ingredients you need for a smaller version of a dish.
And Yummly calculates the nutritional value for each recipe, showing you the breakdown of calories, fats, proteins, and carbohydrates. Users can also import and add their favorite recipes from other websites and save them in their Yummly recipe box.
The company says it is now seeing 4 million unique visitors a month, and also launched a Facebook app as well. Yummly has around 1.4 million Facebook subscribers and has seen a 75 percent uptick in Facebook referral traffic since launching the Timeline app last year. The new funding will be used for hiring and product development.
Yummly is the fastest growing food site in the world. Our mission is simple, we want to organize the kitchen by creating the digital kitchen platform.
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